The 2019-’20 season’s concert series features musical tributes to Neil Diamond, Fleetwood Mac, and John Denver. Next season closes out with the Broadway musical “The Producers.” “A Gentleman’s Guide to Love and Murder,” which McCalla describes as a “fun, funny musical” will be followed by “The Dixie Swim Club,” a story of female friendship that’s reminiscent of “Steel Magnolias.”
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The season will feature three regular-season musicals, plus the holiday musical “A Christmas Carol.”ĭisney’s "Newsies” will open the season in September, followed by the mystery-comedy “The Game’s Afoot,” which tells the story of an American actor famed for playing Sherlock Holmes on the stage.
The name change was announced at Greenville Theatre’s 2019-2020 season announcement event Saturday, and the new moniker and logo will adorn the posters and promotional materials for the coming season’s productions. “We’re modifying the name to reflect better who we are.” “We’re really not changing who we are,” McCalla said.
Over the coming months, the theater will revise most of the signage to reflect the new name, but there will also be a push to let folks know about the changes. It came to life in 1926 as Greenville Artists Guild, and a couple years later became The Little Theatre of Greenville, South Carolina, and a few years after that, it changed to Greenville Little Theatre. This isn’t Greenville Theatre’s first name change. Theaters were branded “little” to distinguish them from the “big theaters” in New York, McCalla said. In the theater’s early years, the “little theater movement” was popular around the country, as a way to differentiate community theaters from touring productions. The modification allows the theater to keep its “brand equity” and pays tribute to its history, said Emily Dymski, director of marketing and development for Greenville Theatre. The overwhelming favorite was the simplest one, just drop the word in the middle and become Greenville Theatre. In making the decision to change the name, they surveyed audiences, interviewed people in the community and consulted a branding expert. Other news: Greenville's 2019 entertainment calendar has lots to offer, from music to comedy The theater name was an important piece of the plan, McCalla said.
Over the past 18 months, Greenville Theatre leadership has been engaged in strategic planning, looking toward its centennial in 2026. It’s a “little” theater no longer McCalla announced Saturday evening that it will now be known as Greenville Theatre, with a logo that’s nearly identical to its current one. Cash or check only for gift certificate purchases at the theater.The solution: A name modification and a slight rebranding. Gift certificates are available in any amount, are good for admission and concessions, and NEVER EXPIRE! Get them at the theater during operating hours. Titles may be added or removed based on their success in the first few weeks of release. South Carolina Childrens Theatre Dont Let the Pigeon Drive the Bus Rodgers & Hammersteins Cinderella (Nov 18 Dec 11, 2022) (All ages) The Miraculous. Debt had climbed, and season subscriptions had plummeted after a series of missteps. When they were hired in 1993, the theater was in trouble. "The film follows the Turtle brothers as they work to earn the love of New York City while facing down an army of mutants." Allen and Suzanne McCalla weren’t sure how long their tenure was going to last at Greenville Little Theatre. Teenage Mutant Ninja Turtles: Mutant Mayhem Greenville Theatre: Greenville Little Theatre- Great entertainment - See 29 traveler reviews, 3 candid photos, and great deals for Greenville, SC, at Tripadvisor.
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